On page SEO, otherwise known as on page optimization, refers to any number of techniques and strategies that an SEO expert can use to improve the volume and quality of traffic that a particular web page receives from search engine results. Search engine optimization is basically the process of enhancing the quantity and quality of site visitors to a site or a particular web page in search engines. SEO aims at free traffic instead of paid or direct traffic. For instance, if you are selling shoes, and if you decide to implement on page SEO techniques, you would be doing your web business a favour as the traffic generated from the search results for the keyword "shoes" would lead to a huge surge in sales.
One of the most important on-page SEO factors is the ability to obtain fresh content. If the content on your web page is outdated, it is not likely that your site will enjoy high search engine rankings.
This is because search engines algorithms are very particular and strict about providing results based on date, particularly for highly competitive keywords. If you want your site to enjoy maximum online visibility and achieve online success, it is imperative that you keep your web pages fresh and unique at all times. This is where SEO comes into play - by ensuring that your web pages and content are being updated regularly, so that they always have fresh and relevant information.
The other most important on page SEO factor is your keyword usage on your web pages.
While keyword density plays a key role in helping the search engine results, it is equally important for you to ensure that your target keywords are used properly within your site content as well. For example, if you are targeting the keywords "web design", you should ensure that a prominent role is played by your homepage. A good tactic is to place a leading keyword in your title; another good tactic is to place the primary keyword in every line and paragraph of your web page content. By doing this, you can ensure that search engine results for your keywords appear more frequently, which will make your site more visible to customers and boost your page rankings in the search results.