On page SEO is the act of enhancing the quantity and quality of site visitors to a website or an internet page from search engines through on page SEO strategies. SEO aims at optimizing paid traffic as well as unpaid traffic. It also aims at increasing brand awareness, decreasing cost, and allocating limited resources efficiently. On page SEO strategies should be carefully planned to achieve these goals.
SEO is a complex field and requires a substantial investment of time, money and energy, and most importantly the right knowledge and skills.
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On page SEO is carried out through careful selection of keywords, carefully building links from related websites, and use of title tags and other meta tags, to improve the site's overall visibility in the search engine results. SEO techniques should be used judiciously for best results. Webmasters should check the titles and other Meta tags regularly for changes. It's important for a site to remain the search engine friendly, and this can be achieved by continuously monitoring the keywords and building fresh content for each web pages.
Webmasters also need to take a hands off approach towards the maintenance of web pages for better SEO rankings.
On-page SEO includes keyword density, keyword placement in headings and meta tags, proper encoding of images and HTML coding. A complete and thorough understanding of the importance of on-page SEO is essential for an online business. One can find many free on-page SEO tools such as Google AdWords and Microsoft adsense, which analyze the audience behavior, site performance and link popularity. One can also use off page SEO techniques like writing keyword rich content articles, link building, social media networking, directory submission, article marketing, directory submission, viral marketing, PR marketing, video marketing etc to increase site traffic