On page SEO or Search Engine Optimization is basically the process of enhancing the volume and quality of site visitors to a particular web page or a site from search engines like Google, Yahoo, MSN etc.
Generally, SEO targets free traffic as opposed to paid or direct traffic. The main aim is to get your website noticed by the visitors, and then make them visit the main page of your website for further details and services. On page SEO mainly deals with content.
A number of techniques are used in SEO in order to make the pages attractive.
One of the most important things to keep in mind while optimizing your website is to keep it simple and relevant. The title, URL, Meta tags, image alt and images should all relate to the content on the page. In addition to this you also need to create urls that point to your website.
The main key to achieving good results is maintaining the freshness of your web pages.
Many of us believe that the search engines keep track of the rules which point to our websites. They keep track of such rules and hence the search engines determine the rank of the website. So, to achieve a good ranking you should maintain the freshness of your web pages. This can be done by using the right tools like Word Press Blogs, RSS Feed Burners, Error Site Analyzer and so forth.