On Page SEO

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Internal links, In Chapter 2, we went over the value of having a crawlable website. Part of a website's crawlability depends on its internal connecting structure. When you connect to other pages on your site, you guarantee that search engine spiders can find all your site's pages, you pass link equity (ranking power) to other pages on your website, and you help visitors browse your site.

Link ease of access, Hyperlinks that need a click (like a navigation drop-down to see) are often hidden from search engine crawlers, so if the only links to internal pages on your website are through these kinds of links, you may have difficulty getting those pages indexed. Choose instead for links that are directly available on the page.

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Listed below, you can see an example of what a hyperlink without anchor text and a hyperlink with anchor text would look like in the HTML.Keyword Text On live view, that would look like this: The anchor text sends signals to online search engine concerning the material of the location page. Take care not to exaggerate it, however. A lot of internal links utilizing the exact same, keyword-stuffed anchor text can appear to browse engines that you're trying to control a page's ranking. It's finest to make anchor text natural rather than formulaic. Link volume, In Google's General Web designer Guidelines, they say to" limit the variety of links on a page to a sensible number ( a couple of thousand at most)." This is part of Google's technical standards, instead of the quality guideline area, so having a lot of internal links isn't something that on its own is going to get you penalized, however it does impact how Google finds and evaluates your pages.